SUCH CHEMISTRY

What is it about that classic “salty and sweet” pairing that works so well? Salt is not only an ingredient used for seasoning, but it can be a stimulus to bring out other flavors too. 

When salt hits the tongue, certain taste buds that specialize in detecting salt, as well as others that are dedicated to detecting something sweet, are activated. What’s more, our tongues have additional sweet receivers (or receptors) that only activate when sugar blends with salt. (By the way, have you tried our Sweet & Salty Snack Mix?) 

So for example with a chocolate and salt combo, you not only taste the salt on your tongue, but there’s also an increase in the perception of “sweet” flavors. Therefore “salty and sweet.”

To experience this sensation for yourself, or to share with someone you know who loves this combination, order our:

Premium Dark Roasted and Salted Chocolate Covered Macadamia Nuts

Milk Chocolate Covered Caramel Brownies with Hawaiian Sea Salt

And the following innovative items combine chocolate and chips. Not chocolate chips, but chocolate AND chips, as in potato or corn. Our Macadamia Nut Crunchies include pieces of potato chips, which work as the “salted” element, surrounded by milk or dark chocolate. Our Corn Chip Crunch Bars go even further with the deliciousness: a peanut center with pieces of corn chips covered in creamy milk chocolate. Upon taking first bites of these treats, when those “salty and sweet” tastes and crispy textures combine, it all makes perfect sense. If one were to post on social media about these two indulgences, in particular, it would certainly be appropriate to include #ifyouknowyouknow .